Social Media Marketing Courses & Training

Build social media skills your team can use on Monday.

Practical training for companies and individuals in content, paid ads, analytics and AI tools, taught by practitioners who run real campaigns every day.

Build social media skills your team can use on Monday.

01 / What's included

What this service includes

01

Team training for companies

Programmes built around your brand, channels and skill gaps, delivered in person or online for marketing and sales teams.

02

Individual courses

Structured courses for business owners, marketers and freelancers who want a solid, current foundation in social media marketing.

03

Content and creative

Planning content pillars, writing hooks and captions, briefing designs and short-form video that fit each platform.

04

Meta, TikTok and Google ads

Campaign structure, audiences, budgets and creative testing, practised on real ad accounts rather than slides alone.

05

Analytics and reporting

Reading platform insights, setting up tracking and turning numbers into decisions your manager can act on.

06

AI tools and certificates

Using AI tools responsibly for research, copy and creative ideas, with a certificate of completion from OBELIX at the end.

02 / How we work

How we work

01

Discover

We review the business, audience, market, assets, data and constraints before recommending a route.

02

Strategize

We define priorities, roles, measurement and a delivery plan built around the real opportunity.

03

Execute

Specialists build and coordinate the agreed work with clear ownership and quality controls.

04

Optimize

We learn from real signals, improve the experience and scale what creates value.

03 / Why OBELIX

Why OBELIX

Many marketing courses teach theory that was already outdated before the slides were finished. OBELIX runs practical social media marketing courses in Egypt and online for learners and teams across Saudi Arabia, the UAE and the Arab world, taught by the same people who manage campaigns every day. Our digital marketing training covers content planning, Meta and TikTok ads, analytics and AI tools, all practised on real accounts and briefs. For companies, we design corporate marketing training around your brand, channels and skill gaps, delivered on site or online. Everything is taught in clear Arabic with English platform terms, built on what is working for Arabic-speaking audiences now. You leave with skills you can apply the next working day, plus a certificate of completion.

  • 01

    Taught by practitioners

    Our trainers plan content, write ads and manage budgets for real brands in Egypt and the Gulf. Examples come from current campaigns, so you learn the platform changes, mistakes and fixes we are dealing with this month, not recycled material.

  • 02

    Hands-on, not slides

    Every module ends with a task: a content calendar, a set of hooks, a campaign structure or a report built from real data. Feedback is given on your actual work, so the skills stay with you after the course ends.

  • 03

    Made for Arab audiences

    We teach how Arabic-speaking audiences behave on each platform, how tone shifts between Egyptian and Gulf followers, and how to plan around Ramadan and local seasons. Lessons are in clear Arabic, with English terms kept where the platforms use them.

  • 04

    Programmes shaped for companies

    For in-house teams we begin with a short skills assessment, then build sessions around your brand, channels and goals. Managers receive a summary of progress and recommended next steps, so training links directly to the work your team delivers.

OBELIX / 03

04 / FAQ

Frequently asked questions

Can you design a training programme for our company?

Yes. We start with a short assessment of your team and goals, then build a programme around your brand and channels, delivered on site or online.

Do I need marketing experience to join a course?

Not for the foundation courses. Advanced modules on paid ads and analytics assume you already know the basics, and we will advise which level fits you.

Is the certificate accredited?

Participants receive a certificate of completion from OBELIX confirming the course they finished. It is not an official academic or government accreditation; the real value is the practical skill you leave with.

READY TO GROW?

Train your team

Tell us what you want to achieve. We will shape the right next step together.
Start a conversation ↗